🤠 Rodeo: Cashback in Crypto
Earn USDC, BTC, & ETH by shopping like you normally would
Rodeo is a cashback card for the blockchain era. Shop like you normally would online and offline, and they'll make it so that you can automatically earn crypto as you shop like normal.
⚾ The Elevator Pitch:
One of the biggest criticisms of cryptocurrency is that there is not much utility in most use cases. Rodeo took this notion, and turned it over on its head - Rodeo is built on a promise to bring utility back to crypto.
Rodeo is a new way to earn cash back in crypto. You simply need to connect your wallet or exchange account, shop at your favorite stores, and then you automatically earn cash back. Rodeo provides an API to digital stores and ecommerce websites to automatically integrate the cashback offering. Users are then able to select between USDC, BTC, and ETH as a reward when they complete their transaction.
👇 The Drop Down
Site: https://www.rodeomoney.com/
Founded: 2022
Traction: Fully launched crypto cashback system, users earn crypto in USDC, ETH, & BTC, already powering over 1,000+ vendors, easy to use API available
Team:
CEO - Ben Fernandez, CTO - Devin Kopp
COO - Suraj Shah, Growth - Hannah Hathaway
🔍 Why we like it
⚡️ Developer Friendly is a precursor to growth
One of the reasons large businesses are able to balloon in size is because they tend to offer 3rd party developers tools to integrate useful APIs. We've seen this with Plaid, Stripe, Airbnb, Doordash, and Facebook - the moment there's an API available, developers use it, and the API provider gets a ton more users. Rodeo is no different - they created an easy to use API for any developer to integrate cashback and now, any user that onboards to a platform using Rodeo's API is now part of Rodeo's network ... brilliant!🎊 Works in web2, will probably work in web3
Cashback isn't a wedge that is new or innovative but, it is proven and quite robust. Many cards like Chase, Amex, and X1 offered amazing web2 cashback rewards and it's one of the primary reasons card holders choose those cards. Rodeo is tapping into that same consumer demographic with their offering.
Get Involved with Rodeo
Check out their website
Integrate Rodeo into your platform by contacting their sales team
Rodeo takes a very novel approach to making crypto usable in the real world. The underlying technology has real promise, and if the enough vendors integrate Rodeo, their value could rise significantly in the coming years.
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